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Network and Cloud Optimization Connecting to major cloud service providers is becoming central to doing business. But your cloud provider's performance is only as good as your connectivity solution. Massive Networks will place you in the driver's seat by exposing how you can extend your LAN from any location to include any cloud platform through an advanced high-performance connection that is secure and dedicated to your business-critical data. In his session at 21st Cloud Expo, Paul Mako, CEO & CIO of Massive Networks, will discuss the intricacies of network and cloud management optimization." Speaker Bio Paul Mako, born and raised in Minnesota, is the CEO & CTO of Massive Networks (massivenetworks.com). Graduating at the top of his class in computer science and literature from the University of Colorado, he began his journey in custom network engineering back i... (more)

The Impact of Web Caching | @DevOpsSummit #DevOps #Storage #WebPerf

The Impact of Web Caching By Alva Yashaswi Try to remember something that happened on your last vacation. How long did it take you to recall? Now, try to remember it again. You were probably able to recall it faster the second time — but, why? This is because as soon as you recalled the event the first time, your brain saved the information to your recent memory. The same concept applies to caching. Caching is a way of temporarily storing the contents of a webpage in locations near the user, similar to the way our memory works. There are several types of caching options available like database caching, application caching, and distributed caching. In this article, we’ll talk about web caching and how it affects user experience. What is web caching? Website developers use different techniques to optimize performance and improve speed. One such method is web caching, w... (more)

The Secret to Small Business Content Marketing

Last week I was looking at our web analytics and saw some unfavorable trends in our site visits. There were some dips and declines. My slow but steady upward trend was starting to level. The horror, I know. Look, we all know content is king, but when you are running marketing for a small business it isn’t easy to publish content weekly. Publishing content daily is sometimes challenging. Banyan is a technology company with an IoT platform. The Internet of Things is gaining a lot of attention, and it’s impossible to generate a lot of content and keep up with tech giants like Cisco, Intel, GE, and Microsoft. Each of which has a site dedicated to the topic of IoT. As a small business marketer, we must think smarter, and that doesn’t mean work harder or blow the budget. When I looked over the weeks where our site visits had dipped, and then looked at our content calend... (more)

RIA Load Testing for Dummies

We all know that since the early ‘90s, Internet usage has exploded. Buying online, booking a trip or communicating with friends and relatives are just a few examples of what all of us are doing every day. The continuous development of broadband connectivity has also made easy the growth of those services and, as more bandwidth becomes available, quality will continued to improve as well. Considering this evolution and looking at the details of its capabilities, it appears Rich Internet Applications are one of the most important elements to improve the user experience in the modern Internet era. From HTML to RIA First let's explore how we got to where we are today by looking at the major steps in the development of the Internet. Back in the ‘90s, HTML came out and was quickly established as the main markup language for web pages. HTML allows images and objects to be e... (more)

Instant Professionalism Online Despite Yourself...with Ulitzer

Personal Branding on Ulitzer I read an article by an author on Ulitzer.com and was amazed at the professional image it provided him. I immediately researched Ulitzer to see if there was yet hope for me. I am a technology blogger on the subject of mobile computing strategies.  As I was doing research I came across the author Ian Thain, a fellow mobile computing blogger, who had a very professional website on Ulitzer (www.ulitzer.com). Professional envy motivated me to investigate this thing called Ulitzer. Ian's website looked like he had spent a great deal of time and money on it - all things I am short on. I carefully studied Ian's website to see how it was set up.  It looked like an expensive industry portal with colorful graphics, animation and industry news. It had tabs that filtered articles, by most popular, by date, etc.  I have blogged for over 5 years so... (more)

HTML5 Web Sockets: A Quantum Leap in Scalability for the Web

Lately there has been a lot of buzz around HTML5 Web Sockets, which defines a full-duplex communication channel that operates through a single socket over the Web. HTML5 Web Sockets is not just another incremental enhancement to conventional HTTP communications; it represents a colossal advance, especially for real-time, event-driven web applications. HTML5 Web Sockets provides such a dramatic improvement from the old, convoluted "hacks" that are used to simulate a full-duplex connection in a browser that it prompted Google's Ian Hickson - the HTML5 specification lead - to say: "Reducing kilobytes of data to 2 bytes...and reducing latency from 150ms to 50ms is far more than marginal. In fact, these two factors alone are enough to make Web Sockets seriously interesting to Google." Let's look at how HTML5 Web Sockets can offer such an incredibly dramatic reduction of... (more)

Adobe Digital Marketing Suite Tackles Big Data with Predictive Marketing

Adobe Systems Incorporated has announced new predictive marketing capabilities within the Adobe Digital Marketing Suite, reducing the complexity of uncovering hidden behavioral patterns in big data. These advancements will help marketers more quickly sort through an increasing amount of data to find the most impactful insights as well as leverage vast amounts of historical data to predict future results. Adobe is putting predictive analytics and more intelligent, forward-looking decision-making into the hands of digital marketers. “In the early days of digital marketing, analytics emerged to tell us what happened and, as analytics got better, why it happened. Then solutions emerged to make it easier to act on data and optimize results,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “But the sheer amount of availabl... (more)

Can You Afford to Go It Alone?

In this technology-driven world, information is as easy to obtain as the click of a mouse...only if the content can be accessed through its digital availability, that is. With this in mind, it is important to realize how heavily content impacts every aspect of a business-from a potential customer finding you, to making a decision to buy from you, to customer service agents assisting customers and internal teams, to engineering and MRO supporting R&D and repair, and so on. An influx of mobile technologies supporting non-traditional usage (e.g., iPads replacing flight manuals) only adds to the demand. Indeed, one could question how any company in the twenty-first century could remain competitive, let alone profitable, without digital content at the forefront of its overall business strategies and objectives. A survey conducted in 2012 by Data Conversion Laboratory (... (more)

Twitter 101 Guide for Business

Twitter on Ulitzer As more and more people are using Twitter, there is more effort being made by individuals and businesses to leverage Twitter as a business tool. Twitter recently published a Twitter Business Usage Guide.  There are three sections to this guide that include Getting Started, Best Practices and Case Studies. Here is the usage guide intro from Twitter, I encourage you to read the actual guide. Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter. When people working in the Empire State Building twittered that they were craving ice cream delivery, ... (more)

Ask These Seven Questions to See If Your Organization Is Ready for IPv6

On February 3, 2011, the Number Resource Organization (NRO), along with the Internet Corporation for Assigned Names and Numbers, the Internet Society (ISOC) and the Internet Architecture Board (IAB) announced that the last block of IPv4 address are assigned. The next milestone on the road to IPv6 is June 8th. The ISOC organized World IPv6 Day, a worldwide interop day to which leading service providers, content providers, networking equipment manufacturers and large enterprises have signed up. The goal of this event is to evaluate the IPv6 readiness of the Internet, and to ensure user experience over IPv4 is not negatively impacted. As an enterprise, for the World IPv6 Day, you only need to make sure your web page can be accessed natively over IPv6. For a hosted web page, the provider takes care of everything as long as it offers the service. If you host your own w... (more)

The Super Bowl Effect on Website Performance

Whether or not you are a fan of U.S. football - it was really hard to avoid this huge sports event on February 5. In addition to the actual game, it's the Super Bowl commercials that - besides being very expensive to air - usually drive a lot of load on the websites of the companies that run their ads. The question is whether the millions of dollars spent really drive consumers to these websites and make them do business with them. As we won't get an answer from the top brands that advertised about the actual conversion rates we can look at the End User Experience and performance of their websites while these ads were aired. By analyzing the data that we can get through continuous synthetic monitoring combined with deep dive browser diagnostics, we'll be able to see whether their web application was actually able to handle the load and didn't leave too many of thes... (more)