Latest News from Web Analytics

8000inc Launches Brand8000 Online Boutique and SkyVillas Realty Website

Thu, 18 Mar 2010 09:31:53 EDT

After the phenomenal sell out of all products at the National Stadium in Barbados of the Amateur Athletics Association of Barbados (AAAB), designed by Brand8000, part of the 8000inc Group, 8000inc (EIGH.pk) has brought forward the launch date of the online Brand8000 Clothing Boutique to cover the numerous enquiries and pre sales orders it has been receiving: http://www.brand8000.com. The site launched yesterday evening with over 150 orders placed before sunrise, due to the exposure to the public at the national stadium in Barbados and over the radio and television. Our technical team have been tracking website traffic and are already working on a marketing strategy for a global brand roll-out and discussions of franchise opportunities are being discussed around the board table. The online boutique has given Brand8000 a fantastic advantage as it now has a global customer following.

8000inc (EIGH.pk) Launches Brand8000 online Boutique and SkyVillas Realty website

Thu, 18 Mar 2010 09:31:37 EDT

Double launch for 8000inc for two of its companies - Brand8000 and SkyVillas Realty

Anametrix Acquires Cloud-Based Business Analytics Service Provider, Nordic Research Corporation

Wed, 17 Mar 2010 10:17:16 EDT

Anders Olsson joins Anametrix as Chief Technical Officer

The University of San Francisco to Showcase Its 100% Online Internet Marketing Certificate Program at the SES NYC 2010 Conference and Expo

Wed, 17 Mar 2010 07:00:35 EDT

Register online or visit USF's SES NYC booth #321 for a chance to win a Master Certificate in Internet Marketing course valued at up to $2,280!

The Co-operative Travel Chooses New Communicator® Platform For Email Marketing And Communication

Wed, 17 Mar 2010 06:55:00 EDT

The Co-operative Travel, part of Europe's largest consumer co-operative, has chosen the new version of the Communicator® enterprise email-management system, from Communicator Corp (www.communicatorcorp.com), to manage email marketing and communication.

The Co-operative Travel, who have worked with Communicator Corp since 2006, are committed to providing more choice than any other travel agency along with open, honest and responsible advice to help holidaymakers make an informed decision. Email is seen as a key element in communicating these values and is at the heart of the company's customer service and relationship management strategies. The new Communicator® platform will manage the email activities involved in these processes.

The new version of Communicator® has already won widespread acclaim for its ability to integrate online customer data from all business processes and channels into a single enterprise-view. The enterprise level system's "superior relational data-structure" integrates information from all customer touchpoints; enabling users to unlock the full value of that data. With Communicator®, organisations are able to create relevant enterprise-wide email messages such as promotions or newsletters that are tailored to the specific needs of individual recipients. Organisations can also perform thorough enterprise-level web analytics and behavioural data-modelling.

With the new Communicator® in place, The Co-operative Travel can now manage and control their customer email marketing and communication activities even more effectively. In addition, Communicator Corp acting in a consultative role will use the new version to enhance The Co-operative Travel's data collection strategy; continuously refining the quality of customer data held to ensure ever more relevant and targeted campaigns.

The Co-operative Travel is committed to ensuring a strong customer communications strategy. As part of this customers and prospects enter very targeted and focused behavioural campaigns, with offers such as "limited number of rooms available". This activity can boost conversion numbers by up to 50% within the first 48 hours of an email arriving.

The new system will also be utilised in the delivery of The Co-operative Travel's pre and post departure email program aimed at further boosting conversion rates through customer lifecycle messaging, including cross and up sell opportunities.

Mike Kindon, of The Co-operative Travel is certain that email marketing and communication plays a key role in service delivery quality, commenting, "The Co-operative Travel has built a strong market reputation for its quality of service. Effective communication is a key element of this process and naturally many of our customers prefer email as their chosen method of keeping up to date with the offers and service options we provide.

"As we set the highest possible standards in all of our customer activities, we need to be able to maintain this level of service in the email communication we send. Naturally, therefore, we have invested in the technology and expertise that we feel can meet these demands. We work closely with Communicator Corp in this area and look forward to innovating ideas and campaigns that will add to our customer's travel experience."

For his part James Bunting, Director of Research & Strategy of Communicator Corp, welcomed Kindon's comments adding, "With a leading brand like The Co-operative Travel, there is an expectation of excellence from the customer base. This is a brand that has delivered on this expectation consistently over the years through a "no compromise" approach to customer service. Creating, managing and controlling email communication is now at the heart of this quality service portfolio and we are delighted that The Co-operative Travel has chosen to work with Communicator Corp."

Ends

About Communicator Corp (www.communicatorcorp.com)
Communicator Corp is a leading global enterprise email management company, providing technology based solutions, strategy and expertise for email communications. The company was founded in 1999. Since inception the business and consultancy have consistently evolved, creating and maintaining Communicator Corp's position as an industry leader.

Communicator® is an enterprise email management platform for all one to one and one to many messaging.
Delivering proven cost savings and increased revenues from email marketing to transactional and service messaging.
The company has also developed a flexible range of associated services to meet the needs of any organisation. These include data services, managed, collaborative and self-service options.

Clients include: Adidas, Thomson Reuters, Toshiba, Best Western, River Island, Phones 4u, Ultralase, Transport for London and ITV.

For further information please contact:
John Readman
john.readman@communicatorcorp.com
Communicator Corp
+44(0)791 221 4901

Leigh Richards
leigh.richards@therightimage.eu
The RIGHT Image PR and Marketing Group
+44(0)7758 372527 / + (0)844 561 7586

FireHost, Inc. Launches New Secure Server Hosting; Combines the Scalability of Cloud Hosting With the Power of Dedicated Servers -- Securely and Affordably

Tue, 16 Mar 2010 08:17:03 EDT

FireHost, a secure Web hosting company, is making enterprise-grade hosting available for businesses of all sizes with its new Secure Server Hosting. The offering comes from one of the fastest growing hosting companies in the market and is aimed at businesses that need protection from hackers and cybercrime without the expense of hiring their own IT security staff. In particular, small to midsize businesses (SMBs) engaging in eCommerce and healthcare organizations that handle patient data online will benefit from FireHost's affordable, compliance-ready Secure Server options.

Unica Announces Enhanced Support for Microsoft Silverlight Analytics Framework

Mon, 15 Mar 2010 09:30:05 EDT

Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today announced its web analytics solution, Unica NetInsight, supports measurement and analysis for Microsoft Silverlight applications. Unica provides its customers with granular analytics for application usability optimization and the ability to drive interactive marketing with individual visitor insights.

HTML5 Web Sockets: A Quantum Leap in Scalability for the Web

Thu, 11 Mar 2010 10:15:00 EST

Lately there has been a lot of buzz around HTML5 Web Sockets, which defines a full-duplex communication channel that operates through a single socket over the Web. HTML5 Web Sockets is not just another incremental enhancement to conventional HTTP communications; it represents a colossal advance, especially for real-time, event-driven web applications. HTML5 Web Sockets provides such a dramatic improvement from the old, convoluted "hacks" that are used to simulate a full-duplex connection in a browser that it prompted Google’s Ian Hickson – the HTML5 specification lead – to say: “Reducing kilobytes of data to 2 bytes…and reducing latency from 150ms to 50ms is far more than marginal. In fact, these two factors alone are enough to make Web Sockets seriously interesting to Google.” Let’s look at how HTML5 Web Sockets can offer such an incredibly dramatic reduction of unnecessary network traffic and latency by comparing it to conventional solutions.

Akvelon's New Web Analytics Solution Boosts Large Electronics Retailer's ROI

Thu, 11 Mar 2010 08:30:19 EST

CORRECTING and REPLACING Marchex to Highlight How to Increase Conversions With Call Analytics in Free Webinar

Wed, 10 Mar 2010 12:38:34 EST

In the release dated March 8, 2010, the date for the free Webinar has been changed to March 23 (sted March 10).

Online Cosmetics Company Doubles Email Marketing Revenue with Lyris

Wed, 10 Mar 2010 09:09:10 EST

Lyris, Inc. today announced that Paula’s Choice Inc., a provider of cosmetics and skin care products, is using Lyris HQ to manage its online marketing campaigns. Leveraging Lyris HQ’s email marketing and email deliverability capabilities, Paula’s Choice has more than doubled its direct revenue, achieved click-through rates that far exceed the industry average, increased email deliverability to as high as 98 percent and enhanced customer engagement.

Unica Releases "The State of Marketing 2010" Survey Results

Wed, 10 Mar 2010 08:30:09 EST

Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today announced results from its global survey of marketers, titled "The State of Marketing 2010." Unica partnered with Salloway & Associates, an independent research company, on the survey. The sample covered nearly 200 online and direct marketers across a wide range of industries, geographies, and company sizes. Results revealed a number of key findings on marketing challenges and bottlenecks, marketing technology adoption, and of course, new marketing channels.

Sears Brings Home Multiple Prestigious Industry Honors

Tue, 09 Mar 2010 15:29:33 EST

Retailer Wins Peter Glen Award for Heroes at Home Program and Nine Other RACies

Conan O'Brien's Twitter Stunt Gives Spotlight to Little-Known, but Nationally-Recognized, Children's Hunger Fund

Tue, 09 Mar 2010 14:09:17 EST

Anametrix Provides Real-Time Business Analytics Solutions Connecting All Sources of Enterprise Data Via Cloud Computing Platform

Tue, 09 Mar 2010 10:13:06 EST

WebSideStory Founder Blaise Barrelet Launches New Business Analytics Venture, Anametrix

Michigan Internet Marketing Company Ingenex Digital Launches New Web Site

Tue, 09 Mar 2010 09:00:38 EST

Ingenex, a Michigan internet marketing, web design and search optimization agency, has launched its new custom designed Drupal web site. The Ingenex Digital web site offers easy access to Ingenex online internet marketing services, and uses live social media feeds from the Ingenex Twitter and digital marketing blog sites.

First notes from 360Flex conference

Tue, 09 Mar 2010 08:00:00 EST

I’ve arrived to San Jose,CA late on Sunday. By coincidence, there were three other speakers on the same plane from New York: Shashank Tiwari, Elad Elrom, and Jeff Tapper. A short taxi ride to Marriott and one of the conference organizers, Tom Ortega, gives us a warm welcome in the lobby, “Hello guys! Please don’t do it again. Don’t get on the same plane next time – I can’t afford to lose four speakers”.

After a quick check-in to a nice room I spent a couple of hours drinking with a flex crowd in a couple of bars.

The morning after.

The shuttle bus took us to the huge eBay campus. Most of the people on the bus DID NOT have iPhones, can you believe this? Tom was greeting everyone at the door.
Several hundred of people gathered to hear Adobe’s Deepa’s keynote. Her conference badge reads “I’m Deepa”. Nice! On the next conference I’ll steal this idea from her and will carry the tag “I’m Yakov”.

I’ve been looking at this crowd and was thinking to myself, “If Tom and John will keep 360Flex running, in two years it’ll become bigger than Adobe MAX for Flex developers.”

In the morning, I’ve attended a presentation on Web analytics (Google vs. Omniture) and after lunch, my yesterday’s drinking buddy Jesse shared with the grateful audience his use of Flex plus two (!) more frameworks in the same project. Jesse is a good presenter, and I always come to see him regardless of the subject he’s talking about.

At 4PM I delivered a preso titled “Boring Presentation on Libraries and Modules”. A hundred people gathered in the room (here they are), and I was talking for 80 minutes and then was answering questions for another 25 minutes. I was pleasantly surprised that a non-flashy subject of modularization gets such an interest. People started working on decent size enterprise RIA’s and need to properly cut them into pieces.

This presentation was videotaped and sooner or later will become available online. For now, I can offer you a video of its shorter version that I made last year at Flash Camp Wall Street.
The beer was served right at eBay and the networking part began. These are some things that I’d like to share with you.

1. After certain conversations with certain people and by applying the Sherlock Holmes’ method of deductive reasoning I came out with the release date of Flex 4. To be on the safe side, I’ll give you two dates: March 29 or March 31 of 2010. Let’s wait and see if I got it right or I got it right.

2. I met a guy who runs a tiny company of a couple of Flex developers. He was complaining that it’s very difficult for him to find Flex talent for his projects because he couldn’t afford to hire and keep on billing $100 per hour consultants. He was surprised to learn that our company can easily offer him senior (I mean it) Flex/Java developers working remotely for a lot more modest rates. This is not the first time I hear that people assume that Farata Systems works only for Wall Street giants. We have lots of happy customers and the smallest one has only two employees.

3. I met a guy who has a nice visualization piece that may compliment our ClearBI Flex reporter. For some reason, there’s a surge of interest to ClearBI during the last month or so. We haven’t open sourced it yet, but if you want to play with it, here’s the URL of the demo server. You may find some old screencasts showing how to create a custom report based on the raw grid of data, but try just hitting the buttons on the screen and you should be able to figure out how to add grouping, sorting, computed columns with formulas, and other goodies to create a report to your liking.

The dinner at P.F.Chang with several flexers was closing my first day of this very friendly and high-tech event. Looking forward for today’s learning.

Another day, another framework.

Bangkok Hosts 4th Asian Publishing Convention, July 8 and 9

Mon, 08 Mar 2010 20:46:52 EST

The 4th annual Asian Publishing Convention (APC) will be held in Bangkok on July 8 & 9 with the theme "ENRICH POWER OF BRAND & CONTENT: Engage multimedia profitably".

Web Analytics Association Hires New Executive Director

Mon, 08 Mar 2010 14:21:54 EST

Today, the Web Analytics Association (WAA) announced that it has hired Mike Levin as executive director for the organization. Reporting directly to the board of directors, Mike will provide the day-to-day operational leadership for the organization. Levin brings over 20 years of association management experience to his role with the WAA and a successful track record in strategically leading and managing trade associations.

First Team(R) Real Estate Earns Website Quality Certification

Mon, 08 Mar 2010 13:41:57 EST

- 'Leading Real Estate Companies of the World' Designation signifies excellence in corporate website. -

Lyris and The American Marketing Association Deliver Best Practices for Email Deliverability

Mon, 08 Mar 2010 11:00:07 EST

Lyris, Inc. and The American Marketing Association today announced an upcoming webinar titled, "Email Deliverability 2010: What's New, What's True." While deliverability has always been a concern for email marketers, today's constantly changing landscape makes it even harder to ensure great delivery of email campaigns.

GraficaGroup Receives WebAward for Horizon Blue Cross Blue Shield of New Jersey's Online Directory

Mon, 08 Mar 2010 10:15:09 EST

World Web Network Revolutionizes Online Advertising Measurement Tools for Global Brand Campaigns

Mon, 08 Mar 2010 08:30:15 EST

Premonix Secures Seed Capital, Updates Product Range

Mon, 08 Mar 2010 03:00:00 EST

Coral Springs, FL, March 08, 2010 Premonix, (www.premonix.com), a unique Software-as-a-Service (SaaS) provider of cloud-based Web Analytics, today announced general availability of its updated product range. Founder and CEO Arjan de Raaf commented: “Today, Premonix is well-placed to partner with Online Site Builder providers, Online Store & Web shop providers and Social Media & Profile platforms to bring Web Analytics to every one of their customers, even the smallest. We’re confident that we offer Web Analytics in a way that no other commercially available solution can.”

The technology builds on more than a decade of experience. “We applied this concept successfully before, and that’s why we are confident it’s what the market needs,” said Gert-Jan Strik, CIO. “The sign-up process is a one-time implementation, and then the Business Partner can use its own Customer Relationship Management (CRM) customer ID inside the Premonix Web Analytics engine. There is no customer interaction required, so micro-sites don’t have to worry about signing up or going to a third-party website to access their Web Analytics reports. They’re provided through the platform’s customer dashboard. White label capabilities permit our Business Partners to brand the product any way they want.”

Statistics in the market show that Web Analytics is one of the fastest-growing information technology segments, with reputable analysts such as Forrester (http://phx.corporate-ir.net/phoenix.zhtml?c=60569&p=irol-newsArticle&ID=...) showing growth rates approaching double digits per year in the next decade.

“With even the micro-to-small end of the market demanding sophisticated Web Analytics, template-based service providers are under increasing pressure to offer something more than ‘Go get it at Google Analytics, it’s free there’ to their customers,” said CJ Boguszewski, SVP of Sales & Marketing. “Premonix delivers Web Analytics to customers of Online Site Builder providers, Online Store & Web shop providers and Social Media & Profile platforms, fully integrated into their template, for pennies per site per year. Plus, with the intelligence being gathered, it’s easy to approach the existing customer base with an offer of Search Engine Marketing and/or Search Engine Optimization (SEM / SEO) that’s perfectly targeted to their needs.”

The investment community agrees. Premonix has secured an initial seed capital investment to move the business from concept to launch, and is now ready to enlist Business Partners.

For more information about this press release you can contact CJ Boguszewski at cj@premonix.com or call (954) 603-3156.

###

Contact Information:
Premonix
CJ Boguszewski
954-603-3156
press@premonix.com
www.premonix.com

Click here to read the full story: Premonix, Inc. (www.premonix.com) Secures Seed Capital, Updates Product Range, Seeks to Grow Business Partner Community

Press Release Distributed by PR.com

British Museum to Present at MarketingSherpa's 2nd Annual Germany Email Marketing Summit 2010

Mon, 08 Mar 2010 03:00:00 EST

James Meers to present British Museum's Customer-Centric Approach to Online Marketing

LONDON, U.K. - March 8, 2010 - Lyris, the online marketing expert, today announced customer James Meers, Business Development Manager for British Museum, will present at MarketingSherpa's 2nd Annual Germany Email Marketing Summit 2010, one of Europe's leading conferences covering email marketing tactics and strategies for B2B and consumer marketing. In a session entitled 'British Museum's Customer-Centric Approach to Online Marketing', Meers will discuss best practices in customer-centric online marketing by showcasing the company's work with Lyris.

WHAT: MarketingSherpa's 2nd Annual Germany Email Marketing Summit 2010, the annual conference and exhibition for email marketing strategies

WHEN: March 8-9, 2010

WHERE: Munich, Germany

British Museum's session, taking place at 12 noon on Tuesday 9th March, will discuss how taking a customer-centric not campaign-centric approach to online marketing delivers advanced customer intelligence, better targeted outreach and greater ROI.

Those unable to attend the email marketing summit can join the conversation with Lyris executives via Twitter. Additionally, connect with Lyris on Facebook, LinkedIn and YouTube and find a vast repository of marketing commentary and best-practice guides on LyrisHQ.com.

About Lyris, Inc.
Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organisations. The company's flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com.

Erick Mott
Community Practice Leader, Lyris Inc.
001 510 604 2200
emott@lyris.com

Elise Bulger
Hill & Knowlton for Lyris, Inc.
020 7413 3026
elise.bulger@hillandknowlton.com

International Monetary Systems’ 12-Month Web Site Traffic Stats Reflect Positive Gains

Fri, 05 Mar 2010 12:29:24 EST

International Monetary Systems, Ltd. (OTCBB: ITNM), a worldwide leader in business-to-business barter services, today announced that 2009 visits to its website at imsbarter.com increased 35% over the previous year, and the growth continues into 2010.

Rise Interactive and Lyons Consulting Group Launch an Innovative Service to Cut SEM Cost and Increase Conversion Rates

Thu, 04 Mar 2010 16:34:41 EST

shoppers who are using the web to research and compare products prior to making purchases.

Bazaarvoice Serves Over 100 Billion User-Generated Reviews, Answers, and Stories

Wed, 03 Mar 2010 13:25:29 EST

Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced that it has served more than 100 billion impressions of user-generated reviews, answers, and stories since launch. With 80% of consumers now seeking user-generated review content to guide purchases, this new milestone represents a tremendous transformation in shopping behavior and underscores the role of digital word of mouth as the most influential form of advertising today. This record achievement comes as Bazaarvoice prepares to celebrate its fifth anniversary in May 2010 with more than 750 clients operating in 25 languages and 36 countries.

Compete and Omniture Partner to Provide a Complete Picture of Online Effectiveness

Wed, 03 Mar 2010 09:00:32 EST

Integration of competitive benchmarking data brings new insights and actionability to Omniture customers

Omniture Announces Version 2 of Online Marketing Suite at Omniture Summit 2010

Wed, 03 Mar 2010 07:06:21 EST

Omniture Summit 2010

The Texas 4 Hour Annuity Certification Insurance Continuing Education Course Is Approved and Now Available From the Success Family of CE Companies

Tue, 02 Mar 2010 14:52:17 EST

Success CE, the premier provider of interactive insurance and securities continuing education and pre-licensing training, announced today that it is the first Insurance continuing education company to have the Texas Annuity Certification Course approved and available online at www.SuccessCE.com.

Unica Corporation to Present at the Roth 22nd Annual Growth Stock Conference

Tue, 02 Mar 2010 09:39:56 EST

Unica Corporation (Nasdaq: UNCA), the recognized leader in marketing software solutions, today announced that Kevin Shone, Unica’s chief financial officer, and Elana Anderson, Unica’s vice president of product management, will present an overview of the company’s business at the Roth 22^nd Annual Growth Stock Conference in Dana Point, Calif.

SeeWhy Brings Real-Time Website Conversion to Gaylord Brothers

Tue, 02 Mar 2010 09:24:04 EST

SeeWhy, Inc., the website conversion company, today announced that its web analytics service, Abandonment Tracker Pro, has been selected by Gaylord Brothers, Inc., the trusted source of library supplies, furniture, and archival products. The move lets Gaylord perform real-time shopping cart abandonment remarketing with optimized and automated, real-time email follow-up campaigns that can convert up to 50 percent of website abandoners to customers.

An Online Video Spokesperson Can Generate More Website Traffic and Increases Web Conversion, From HORIZON Film + Video Production and Lava Studios

Mon, 01 Mar 2010 11:16:08 EST

The Web Analytics Association Calls on Industry for Commentary on Social Media Standards Definitions

Thu, 25 Feb 2010 10:56:04 EST

Today, the Web Analytics Association (WAA) released for public comment its suggested standard definitions for measuring the technologies that facilitate social media advertising, marketing and communications. For the next 60 days, the WAA invites the global web analytics, social media and online advertising communities to discuss and comment on the definitions before creating a final draft.

Silverpop and ClickTale Provide Clients with New Insights Into Customer Behavior

Thu, 25 Feb 2010 07:20:03 EST

Customers can improve ROI by optimizing Web site performance, improving visibility and increasing conversions

Search Engines still can't index Flash sites with dynamic content

Wed, 24 Feb 2010 23:18:00 EST

There are two types of Web applications: those that care about their discoverability and those that don’t.
If you are developing a Web application in Flash or Flex for, say, financial advisers (FA) of a brokerage house or salesmen of an insurance company, discoverability is not a concern because FA’s or salesmen of your firm will be told, “Go to so-and-so URL and use so-and-so application”. We can happily say that both FA’s and salesmen have discover their RIA.

If you are developing a consumer-oriented RIA , you want random people to discover their pizzeria, department store, medical office or a car dealership. Why a doctor needs a Web site? Mainly to be discovered by people from the neihborhood if someone will google for a family physician. You can say that some doctors also use Web site to post some useful articles or medical form for their existing customers. True. But still, the main reason for investing into development of a Web site is to increase visibility.

Recently, I wrote a blog about iPhone and Flash , and half of this blog was about excellent Google indexing of the plain HTML information about services of our company.
Today, I’ve read an article by Armando Roggio titled “Best practices for Search-Optimized Flash Development” . This article was supposed to give you a feeling that Google really knows how to peek inside your swf file. The author states, “Need proof? Run this search on Google right now, filetype:swf + “comic books.””

Sure enough, if you’ll do it, the search will return several .swf files that have the words “comic books” hardcoded inside. But most of the RIA bring the content dynamically and rightly so. A well designed RIA arrives to the client with the code that makes the screen pretty. The information about the upcoming sale of your local Ford dealer or recall of millions Toyota cars is not hardcoded into the Web site, but is dynamically downloaded from the server. This creates a nice separation of responsibilities – people who create the content of the site don’t have to modify the Web site every time they want to announce a weekend sale at Ford dealerships.

Will Google index and find dynamically loaded content? I don’t think so.

Mr. Roggio quotes in his article executives of Adobe and Google stating how they collaborate and work hard on improving the situation. I’m sure they do, but so far I don’t see the results.

That article also states the following:
“In fact on June 18, 2009, Google announced that it could load external Flash resources, including text, HTML, XML, additional SWFs, and more. This feature means that you can create a Flash application that draws its content from a structured and external XML document.” And a little later the author states, “As of this past summer, Google can and does retrieve this external files.”

I love Google and use it a hundred times a day, but this announcement (if it really was made by Google) is simply not true, and I can easily prove it to you.

Once again, I’ll direct you to the Flash based Web site of our company . Now I’ll reveal some insider’s information. Our Web site is written in ActionScript 3, but the content of every view you see there comes from external XML files.

For example, if I decide to change the information on the Home view, there is no need to recompile the Web site. I can just use Notepad, TextEdit, Vi, or any other available plain text editor to modify the content of the home.xml file that is being downloded as soon as the compiled SWF file arrives to the Web browser.
Let’s an experiment. The Home view of our Web site starts with the following long statement:

“Do you want your RIA application to be done right the first time? We've built lots of great RIA applications for our clients. Our teams of Flex developers are geographically located in the USA and Eastern Europe. “

Now, copy/paste this long text fragment (with or without double quotes) to Google’s search field. Hit Search. Do you see Farata Systems anywhere in the vicinities? I don’t.
This Web site was deployed about three years ago, and this poor little text we’ve been using in this experiments hasn’t been changed for a couple of years either waiting for any search engine to notice and index it.

You may ask, “Did you use deep linking available in Flex to provide unique URL’s for different views of the in your Web site helping search engines to index the content?” No I didn’t. Our Web site was created in ActionScript long time ago to be as light as possible.

But I know a firm with a complex commercial Web site written in Flex that did use deep linking feature, but it didn’t help. They are considering re-developing the Web site in HTML/JavaScript. Unfortunately, this won’t help, unless they will put the entire content of the Web site inside HTML (but this is not possible and stupid). Using AJAX won’t make them happy if they decide to keep the content dynamically loaded.
If you’ve developed a large Web application with deep linking Flex feature and have good results in terms of Web analytics, I’d love to hear from you.

Now the happy end.

I’ll continue recommending Flex and Flash as the platform of choice for developing of the enterprise RIA. Don’t pay attention to those who predict that HTML5 will kill Flash. It won’t happen for another 10 years, and we need to develop and deploy our RIA today. The fact that someone can purchase H.264 patent licensing royalties and stream the video has very little to do with a robust and well written platform for enterprise RIA such as Flash.

But if your cousine Vinnie asks you to develop a Web site for his new Italian restaurant, use Flash very carefully - mainly for embedding interactive widgets here and there.

Autometrics Pulse(TM) Shows Toyota Continues Decline In Demand For All Models

Wed, 24 Feb 2010 14:32:30 EST

-- Four weeks after Toyota's suspension of sales, models impacted by the recall down an average of 26%.

Unica Positioned in the Leaders Quadrant in Leading Industry Analyst Firm's "Magic Quadrant for Marketing Resource Management"

Wed, 24 Feb 2010 09:00:40 EST

Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today announced that it has been positioned in the "Leaders'" quadrant of Gartner, Inc.'s "Magic Quadrant for Marketing Resource Management" report, by Kimberly Collins, published February 19, 2010.

KMWorld Names Siteworx, Inc. as One of the "100 Companies That Matter in Knowledge Management" for 2010

Tue, 23 Feb 2010 13:58:44 EST

Siteworx, Inc. has been named one of KMWorld's "100 Companies that Matter in Knowledge Management." Now in its 10th year, KMWorld's "100 Companies that Matter in Knowledge Management" recognizes companies whose culture embodies a spirit of innovation and adaptability as well as fosters agile project execution. The annual list is developed by leading practitioners, analysts, systems integrators and users.

Lyris to Exhibit at the Technology for Marketing and Advertising Event, 2010

Tue, 23 Feb 2010 03:00:00 EST

Company Unveils the Lyris Perspectives Program to Start Meaningful Conversations and Inspire Online Marketers

LONDON, U.K. - February 23, 2010 - Lyris, the online marketing expert, today announced it is exhibiting at Technology for Marketing & Advertising, 2010 (TFM&A 2010), one of the U.K.'s premier integrated marketing and advertising events. At stand F12, Lyris experts will share best practices to help marketers develop an integrated online marketing strategy that facilitates conversations, commerce and loyalty that can be managed, measured and monetized.

To help marketers meet the evolving challenges and opportunities of today's online marketing environment, Lyris today introduced, "Lyris Perspectives," thought-provoking content and discussions for online marketers. Lyris Perspectives was created to start meaningful conversations and inspire online marketers with new ideas and techniques that will enable them to do their jobs better and increase ROI.

The first report of the Lyris Perspectives program, "Tri-Messaging: Maximizing the Impact of Messages and Community Touchpoints through Email, Social and Mobile Experiences," provides practical advice for marketers looking to integrate online channels to better reach audiences, create advocacy and increase revenue. Marketers interested in learning more about how to apply tri-messaging can download the free report at: http://bit.ly/clXT5z. Additionally, marketers are encouraged to share the report and discuss their ideas on Twitter using the hashtag #TriMessaging.

"Companies that focus on integrated marketing reap big rewards where it matters most; increased revenues, higher conversions of leads into sales and a bigger payoff from marketing spend," said Michael Weston, vice president of U.K. and EMEA sales, Lyris. "The three elements of tri-messaging - email, social and mobile - each have unique advantages and their own sensitivities; it is vital that marketers understand the strengths and challenges of each of these channels and how to integrate them effectively."

WHAT: TFM&A 2010, the annual conference and exhibition for integrated marketing and advertising

WHEN: February 23-24, 2010

WHERE: Stand F12, Earls Court 2, London
Those unable to attend TFM&A 2010 can join the conversation with Lyris executives via Twitter using the hashtag #tfma. Additionally, connect with Lyris on Facebook, LinkedIn and YouTube and find a vast repository of marketing commentary and best-practice guides on LyrisHQ.com.

Related resources:
• Lyris Perspectives
• Lyris HQ
• Lyris UK
• Lyris upcoming events
• TFM&A 2010 Web site

Erick Mott
Community Practice Leader, Lyris Inc.
001 510 604 2200
emott@lyris.com

Catherine Jones
Hill & Knowlton for Lyris, Inc.
020 7413 3725
catherine.jones@hillandknowlton.com

Media Alert: Unica Interactive Marketing Experts Present at Upcoming European Events

Mon, 22 Feb 2010 09:52:51 EST

Kennametal Integrates Online Marketing Efforts with Lyris HQ

Wed, 17 Feb 2010 11:03:25 EST

Lyris, Inc. today announced that Kennametal Inc., a leading global supplier of tooling, engineering components and advanced materials, is using Lyris HQ to manage its online marketing campaigns. By leveraging Lyris HQ to seamlessly integrate email marketing with social channels and embedded analytics, Kennametal has increased campaign effectiveness and enhanced customer engagement online. Additionally, by incorporating social sharing into its online marketing initiatives, Kennametal has increased click-throughs and enhanced engagement with its valued customers and extended community of followers.

Scout Analytics(TM) Quantifies the Inaccuracy of Cookies as a Measure of Unique Users

Wed, 17 Feb 2010 09:05:08 EST

Scout Analytics, the leader in behavioral analytics for maximizing the value of customer engagement, today released new research findings detailing further limitations of cookies, a commonly used method to track user behavior on websites. During the past 6 months, Scout Analytics tracked hundreds of thousands of subscribers through a combination of patent-pending tracking technologies of device and biometric signatures. Scout Analytics discovered cookies have an inherent weakness that causes them to overstate the user counts on an average of two to four times.

Unica's Pivotal Veracity Is First to Empower Email Marketers With Support for Apple iPad

Wed, 17 Feb 2010 08:30:09 EST

and to seamlessly track the deliverability and reputation of those messages at the customer level.

Visible Measures Unveils New Application for Benchmarking Online Video Campaign Performance, Including Free Public Beta Access

Wed, 17 Feb 2010 07:00:34 EST

Trends application provides brand advertisers, agencies, and movie studios with exclusive industry-wide data to compare performance in online video campaigns.

Publicis Groupe: 2009 Annual Results

Wed, 17 Feb 2010 01:30:30 EST

(2) Before impairment, amortization of intangibles arising on acquisition, capital gains (losses) on sales of land and buildings, and the tax credit associated with the deferred tax liability on 2014 Oceane

TNS Partners With Sister Company Compete to Launch Web Performance Optimiser (WPO)

Tue, 16 Feb 2010 09:03:59 EST

New web evaluation service looks at accessibility, usability and performance against competitors

Silver Tail Named Top 10 Finalist for "Most Innovative Company at RSA(R) Conference 2010" Contest

Thu, 11 Feb 2010 14:28:39 EST

Silver Tail Systems, Inc. announced today it has been named one of 10 finalists for the coveted "Most Innovative Company at RSA® Conference 2010" contest, part of Innovation Sandbox, a half-day interactive event at the Conference devoted to providing security practitioners with an educational environment where they can partner with one another to learn about new technological solutions that will prepare them to tackle IT security issues.

/C O R R E C T I O N -- AT&T Inc./

Thu, 11 Feb 2010 13:47:28 EST

In the news release, AT&T Government Solutions Wins $5 Million Award from the Federal Trade Commission, issued 11-Feb-2010 by AT&T Inc. over PR Newswire, we are advised by the company that in the thirteenth paragraph, first sentence, the following hyperlink "www.att.com/hosting" was linked to the wrong URL. The complete, corrected release follows: