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Latest Blogs from Web Analytics
Today’s finance customers are not comparing their experience between banks or insurance companies; instead, they’re measuring customer experience to Amazon, Southwest Airlines, Apple, and Disney, as well as fintech and insurtech companies. Because of this change in consumer behavior, f...
An Intellyx Brain Candy Brief There are many tools that track users as they interact with web sites or mobile apps. Such web analytics tools collect […]
Black Friday Weekend has come to a close, which means the dust has settled, deals were scored, and discounts redeemed. Every year, retailers try to lure more customers with enticing sales tactics; this year, retailers spread the holiday cheer with major deals and discounts that started...
The past few years have seen a huge increase in the amount of critical IT services that companies outsource to SaaS/IaaS/PaaS providers, be it security, storage, monitoring, or operations. Of course, along with any outsourcing to a service provider comes a Service Level Agreement (SLA)...
Digitization has transformed the way customers buy and use products. There has been a tectonic shift in customer expectations regarding product availability (measured by service level management) and product performance (measured by experience level management). According to a 2017 Sta...
The application and the business have converged. In fact, the performance of your business is now inseparable from the performance of your apps. Customers who are connected to the code you write or the applications and infrastructure you manage demand a flawless experience, and they ar...
Connecting to major cloud service providers is becoming central to doing business. But your cloud provider’s performance is only as good as your connectivity solution. Massive Networks will place you in the driver's seat by exposing how you can extend your LAN from any location to incl...
Do you know what portion of your traffic comes from bots? Do you know which bots are good and which ones are bad? Do you know what the bad bots are up to? We all know Googlebot and consider it […]
Try to remember something that happened on your last vacation. How long did it take you to recall? Now, try to remember it again. You were probably able to recall it faster the second time— but, why? This is because as soon as you recalled the event the first time, your brain saved the...
In the ever-changing world of web performance analytics and measurements, this is one of the most common questions we hear: “How is SOASTA mPulse different from Google Analytics?” It’s a good question with a great answer. Most of our mPulse users also use Google Analytics (...
Last week I was looking at our web analytics and saw some unfavorable trends in our site visits. There were some dips and declines. My slow but steady upward trend was starting to level. The horror, I know. Look, we all know content is king, but when you are running marketing for a sma...
Those who fail to learn from history are doomed to repeat it. In a recent performance report for Black Friday and Cyber Monday, we had highlighted (with concrete data) that there were some failures as well as slowdowns on some desktop and mobile sites. The incidents can broadly be cate...
The holiday season is upon us and with it comes the most crucial quarter for all businesses. This month brings with it an increase in shoppers scouting for the best deals online; these consumers are ready to spend big during the holidays. Retailers prepare themselves weeks and months i...
Voice of Customer and web analytics platforms are important. But if you’re using a collection of those tools as a means to understand what experience your customers are having, you’re only winning half the battle. The problem with Voice of Customer (VoC) You’ve upset your customer, and...
In “Innovative Docker Log Management” we wrote about the alternative (and better?) method for Docker logging compared to log drivers, which do only log forwarding. Getting logs from Docker Containers collected, shipped and parsed out of the box is already a big time saver, ...
image source: https://dashthis.com/support/create-a-kpi-for-active-mobile-users-in-google-analytics/ As we explained in How to Sell Managed IT Services in 2016, sales start with a compelling website. You may think your site is fine as is, but what do the numbers say? ...
Amidst the hustle and bustle that was the recent eTail West, one thing was clear to me: many online retailers haven’t figured out the empirical relationship between customer experience and digital performance. Why? Many brands simply do not pay much attention to the infrastructur...
The importance of Web security today can’t be understated. Viruses, malware, hackers and a growing list of cybersecurity threats are increasing both in number and in complexity – and businesses today need to have proper protection in place to prevent data from being intercepted while...
The importance of Web security today can’t be understated. Viruses, malware, hackers and a growing list of cybersecurity threats are increasing both in number and in complexity – and businesses today need to have proper protection in place to prevent data from being intercepted while...
At the moment the polls closed in three states on Super Tuesday and pundits were cleared to project the winners, two prominent news sites encountered serious performance problems, taking longer than 30 seconds to load web pages. Desktop users looking to ABC News and Fox News for the fi...
From the C-level on down throughout enterprise organizations, whether a disruptive start-up or an established Fortune heavyweight, companies are focused on digital innovation of new products and services and digital transformation of long established product lines, services, and proces...
Today we announced the general availability of AppDynamics Winter ’16 Release that brings significant enhancements to our Application Intelligence Platform to provide essential support for businesses’ digital transformation initiatives. The AppDynamics Application Intellige...
We know transitioning an enterprise to the digital era is more than just signing on the dotted line. It requires an organization-wide effort to prepare and invest in tools and services that enables the transformation and help companies measure impact of poor user experience. Dimensiona...
The following are a few Big Data companies that I was keeping an eye on starting back in January of 2015 (yeah, this is NOT a statistically significant sample)….some for “old times sake” because I knew the founding team and was curious how things were progressing, some because I trust...
Welcome to the January edition of the Ruxit newsletter! We hope you’re enjoying a great start to 2016 so far! Our team continues to work hard and we’re excited to share some new features and an upcoming webinar with you.... - Read the whole story. The post Ruxit Newsletter:...
Katie Kennedy Hortonworks has announced that Arkena, one of Europe's leading media services companies, is now using Hortonworks Data Platform (HDPTM) to provide its media customers with an advanced analytics platform to deliver content to OTT customers through its content delivery netw...
The Ruxit team is proud to announce the beta availability of user behavior analytics for all Ruxit customers! Whether you want to see how many people are using your web application, how active your users are, the bounce rate, or the difference in performance between entry and exit acti...
Earlier today at AppDynamics AppSphere™ 2015, we announced the AppDynamics Winter ’16 Release (4.2) that  brings significant enhancements to our Application Intelligence Platform to provide essential support for businesses’ digital transformation initiatives. The new release extends th...
Ever since I was a kid, I’ve been a bookworm with my nose always stuck in some reading material. These days, I’m still a constant reader, though almost everything I read now is on-line on one device or another. I’ve written before about the importance of performance f...
Recently announced Azure Data Lake addresses the big data 3V challenges; volume, velocity and variety. It is one more storage feature in addition to blobs and SQL Azure database. Azure Data Lake (should have been Azure Data Ocean IMHO) is really omnipotent. Just look at the key capabi...
Over the course of the 2016 presidential election, we are synthetically monitoring the performance of the major candidates’ website home pages. Each month and for specific occasions like debates, we are producing an index from those measurements to see how performance changes ove...
A recent Wall Street Journal article discussed the challenges that online content publishers have in monetizing their content as more and more user traffic shifts to mobile devices from traditional desktop/laptop computers/browsers. Data from Mary Meeker’s 2015 Internet trends report ...
Autoscaling, the process of automatically adding extra web servers during high traffic, has until now been based on complicated server statistics like the RAM or the CPU consumption and not directly on the end user experience of the website. Treestle, a Dutch software house, has addres...
Webtrends, a provider of web analytics products, services and solutions for more than 2,000 enterprises, now uses Hortonworks Data Platform (HDP) to run Spark on YARN. With Webtrends processing more than 13 billion online events every day, they sought a solution to dramatically improve...
Nobody wants to be in the news with headlines like this, but it happens. I’d like to share an interesting experience I had when meeting on site with an anonymous customer. I’ve since noticed this same problem a few times, concerning Email Marketing, Conversion impact, nervous operators...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #3...
The pioneers of the marketing automation industry were — not surprisingly — very smart marketers. They slapped the word “automation” next to “marketing,” and boom, their targets instantly started thinking that these tools could run chunks of their marketing programs… automatically. Set...
So you built a great website a couple years ago. Polished, modern design? Check. Developed on an easy-to-use content management system? Check. Search-engine friendly? Check. You probably even said to yourself, “Now this one is going to last a few years before feeling stale.” And guess ...
Google announced in August 2014 ranking websites in the organic search results was going to include if the website was using an SSL certificate for the entire website. This would mean using a SSL 2048-bit key certificate (preferably using SHA-2) and provide a small ranking benefit. Goo...
The annual holiday shopping season, which starts on Thanksgiving weekend and runs through the end of December, is undoubtedly the most crucial time of the year for many eCommerce websites, with sales from this period having a dramatic effect on the year-end bottom line. Web performanc...