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Business Intelligence: Blog Feed Post

Forrester's Five Year Forecast on Interactive Marketing Spend

Shows Drop in Overall Ad Spending, but rise in Interactive Marketing Spend

No big surprise, but overall advertising budgets are declining. The biggest increase of 34% CAGR will be in social media which is quickly becoming what marketing never had the ability to be before which is the most efficient and scalable conversation strategy available. Interactive marketing now represents over 20% of all marketing spend and close to $55 billion.

This speaks to the need to put more thought into how marketing is contributing to the efforts of revenue generation and the long term reputation of the company. The C-level wants marketing to be productive AND efficient. It can be done.

Forrester is offering the full report at Forrester.

More Stories By John Ryan

John is an experienced leader with a strong background of defining and executing company strategies. He is especially skilled in channel management, market analysis, brand marketing and selling technology products and services. He has successfully served in a number of executive positions and has been in management for 20 years. John is currently writing a book on increasing revenue generation. He has been a co-author of a comprehensive marketing methodology for high tech companies and has helped venture capitalists and private equity firms gauge their technology investments. In 2004, John served as Vice President of Marketing for the NA arm of the $6B IT Services division of Siemens, AG. John served on the board of directors at WebTrends, purchased by NetIQ (NTIQ) for $1 billion in 2001. WebTrends was highly successful dominating the web site analysis and reporting space. Prior to WebTrends, John was the Vice President of Marketing for Tivoli Systems. John has worked as a contracted consultant for established companies, start ups and top analyst firms. John can be reached at [email protected] or you can follow him on Twitter @buyersteps