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fishbat CMO Jennifer Calise Discusses 5 Web Design Trends for Small Businesses

TRIBECA, N.Y., May 30, 2015 /PRNewswire-iReach/ --  fishbat is a Tribeca-based online marketing firm that specializes in SEO, social media optimization, pay-per-click advertising and website design. With cutting-edge Internet marketing services, fishbat helps clients attract new customers, increase revenue and enhance brand awareness.

Photo - http://photos.prnewswire.com/prnh/20150528/219267

Jennifer Calise, chief marketing officer of fishbat, discusses how the evolution of responsive Web design is changing the way sites look. "Until recently, the goal of Web design was to make sites look attractive on desktop and laptop screens. With the rapid changes in technology, the new goal is to provide an optimal viewing experience across a variety of devices, platforms and browsers."

The following five trends can help small businesses enhance the effectiveness of their websites:

1. Longer Scrolling Sites

It is easier for mobile users to scroll than to click on links. As a result, homepages and product pages are becoming longer, which is a major feature of responsive design. In some cases, designers remove the scroll feature altogether to provide users with a more simplified website experience.

2. Basic Matte Finishes

There once was a time when Web pages included a compulsory header, footer, sidebar and content area. Newer, sleeker designs remove all nonessential elements in favor of a clean and simple appearance. Designers now omit distractions and structure entire websites around content.

3. Hidden Main Menus

Features once considered to be mobile only are now finding their way to desktop designs. Fly-out, or slide-out, menus and hidden main menus, where the visitor has to click an icon to get access, are two examples.

4. Columns

Responsive Web design strives to maintain the integrity of the design—no matter which device people use to access a site. Therefore, designers scale down headlines, images and other content in the correct proportions.

5. Prominent Calls to Action

Calls to action inspire visitors to complete a desired action. This may be calling the company, filling out a form or downloading a program. Modern Web designers are making sure calls to action are easy to spot on all devices.

fishbat is a full-service online marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, [email protected]

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SOURCE fishbat

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